拉各斯时间2025年7月19日上午10点，合创尼日利亚公司乘用车招商暨产品试驾体验会在拉各斯地标 Lagos Marriott Hotel Ikeja 顺利举办。这是一场汇聚尼日利亚汽车产业核心力量、展示中国智造实力、深化本土战略合作的重要盛会，标志着合创汽车深耕非洲最大汽车消费市场迈出了坚实一步。
Lagos, Nigeria – July 19, 2025, 10:00 AM WAT – The Passenger Vehicle Investment and Product Test Drive Experience event, hosted by ICHEETAH NIGERIA LIMITED, was grandly held and successfully concluded at the Lagos Marriott Hotel Ikeja, a landmark venue in Lagos. This significant gathering brought together the core forces of Nigeria's automotive industry, showcased the strength of Chinese intelligent manufacturing, and deepened local strategic partnerships. It marks a solid step forward for TIM Motors in deepening its roots in Africa's largest automotive consumer market.
群英荟萃 共绘蓝图
本次活动吸引了尼日利亚汽车产业链的顶尖力量。尼日利亚汽车经销商巨头Affordable Motor、领先的线上汽车营销平台 Autochek 与 Carbin 均派代表出席。超过50位来自尼日利亚本地的经销商伙伴、银行代表及总代理等商业精英，以及10余位在尼中资企业领导亲临现场，共同见证合创汽车的尼日利亚新篇章。现场气氛热烈，交流深入。
The event attracted the top players in Nigeria's automotive industry chain. Representatives attended from Nigeria's automotive retail giant Affordable Motor, leading online auto marketing platforms Autochek and Carbin. Over 50 local Nigerian business elites, including dealer partners, bank representatives, and general agents, alongside more than 10 leaders from Chinese enterprises operating in Nigeria, were present to witness the opening of TIM Motors' new chapter in Nigeria. The atmosphere was vibrant, fostering in-depth exchanges.
战略发布 锚定未来
合创国际乘用车事业部总经理占泉（Leon Zhan）先生发表核心战略演讲。他预测尼日利亚新车市场将在未来三年突破年销50,000辆大关，并宣布合创汽车目标夺取 其中10-20%的份额。占泉先生指出，当前市场受大量北美二手车（价格、车况不透明）主导的挑战，正是合创以高性价比新车（价格优于二手车、提供更好保修）切入的机遇。他宣布将重点替代市场10%的二手车份额，并联合合作伙伴提供创新金融方案，降低购车门槛。同时，他强调本地化承诺：计划雇佣100-200名本地员工，重点培养新能源车维保人才，助力就业与供应链发展，对与本地伙伴及政府共建可持续产业充满信心。
Mr. Leon Zhan, General Manager of TIM International's Passenger Vehicle Division, delivered the keynote strategic address. He forecasted that Nigeria's new car market would surpass annual sales of 50,000 units within the next three years and announced TIM Motors' target to capture 10%-20% of this market share. Mr. Zhan pointed out that the current market, dominated by a flood of used cars from North America (with non-transparent pricing and conditions), presents a key opportunity for TIM. The company plans to penetrate the market with high-value-for-money new cars (offering better pricing than used cars and superior warranties). He announced a focus on replacing the market share of the 10% most expensive used vehicles and partnering to provide innovative financial solutions to lower the barrier to car ownership. Mr. Zhan also emphasized TIM's localization commitment: plans to hire 100-200 local employees, with a focus on training NEV maintenance talent, boosting employment and supply chain development. He expressed strong confidence in building a sustainable industry together with local partners and the government.
战略签约 强强联合
活动现场，合创汽车完成两项重要签约： 一是与厦门建发集团达成合作，强化供应链与金融支持；二是与尼日利亚最大媒体集团MotorMedia旗下的MINIADI公司签约，其CEO Henry Orajiaka先生直言：“这次合作将改变尼日利亚汽车行业！”两项合作将为合创扎根尼日利亚提供有力支撑。
At the event, TIM Motors secured two major agreements:First, a partnership with XIAMEN C&D CORP. LTD. to strengthen supply chain and financial support; second, a collaboration with MINIADI, a subsidiary of Nigeria’s largest media group MotorMedia. MINIADI CEO Henry Orajiaka declared, “This partnership will transform Nigeria’s automotive industry!” Together, these deals provide robust support for TIM’s expansion in Nigeria.
本次活动引发了尼日利亚主流媒体的高度关注与深度报道。官方电视台 Arise Tv、TVC，四大权威报纸 Punch, Vanguard, Business Day, Thisday，以及知名线上媒体 BellaNaija、Linda Ikeji 等全程聚焦。其中，《Vanguard》重点报道了占泉先生对市场的乐观预测和合创的引领角色，《The Conduit》则深入分析了合创挑战进口二手车主导格局的战略意图。这些来自第三方的深度解读，有力印证了合创战略的前瞻性和市场潜力。
The event garnered significant attention and in-depth coverage from Nigeria's mainstream media. Official broadcasters Arise Tv and TVC, the four major authoritative newspapers (Punch, Vanguard, Business Day, Thisday), and prominent online platforms like BellaNaija and Linda Ikeji provided extensive coverage. Vanguard highlighted Mr. Zhan's optimistic market forecast and TIM's leadership role, while The Conduit provided a deep analysis of TIM's strategic intent to challenge the dominance of imported used cars. This third-party analysis strongly validates the foresight of TIM's strategy and its market potential.